Auto Responder Scripts

Auto Responder Scripts are simply pre-programmed email marketing campaigns that are delivered to new prospects in a time-controlled manner.

Typically an auto responder script will be included with the service provide by an email marketing company.

Savvy marketers will analyze their email marketing campaigns and select the best performing email marketing pieces to be arranged into a sequence.

Auto responder sequences educate prospects and gradually convert them to customers. They do this by automatically delivering an email marketing peice every couple days for a pre-defined time period.

Lets say you have a car dealership and you know that typically an prospect will make a purchasing decision withing 20 days. You might create an auto responder series to deliver a sequence of email marketing messages designed to explain the benifits and features of your brand. If the average purchasing decision is made in 20 days you might want to send one email on the first day, the second on the 4th day, the third on the 9th day and the fourth on the 16th day.

By pre-programming and spreading your automated email marketing campaign over the average purchasing cycle you will stay in-front of your prospect with out seeming annoying or being considered a spammer.

Auto Responder Scripts

The following email service providers offer good auto responder scripts along with their email marketing services.

Service Provider	Offer	Rating
	Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders)
	StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists)
	iContact 15 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders)
	Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists)

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.