Autoresponder Software

Using auto responders for marketing to new prospects is a fantastic way to increase sales. Marketing automation is now much more affordable in the past – as low as $10 per month.

Using auto responders is a good way to systematically sell and convert prospects to customers. If you are smart enough to figure out what it is that makes people do business with you, automatic email marketing can have a huge impact on your business.

But before you go out and buy autoresponder software, there is something you should know. The best autoresponder software comes free with good email service providers. The same companies that you use to send out email blasts, email newsletters and email marketing campaings often include autoresponder software at no additional charge.

Autoresponder software enables you to program a predefined sequence of emails and send them over a predefined period of time. In direct mail (postcards and sales letters) this is called a drip campaign. The idea here is that you drip out marketing and advertising over a period of time usually equal to your sales cycle.

If it normally takes 20 days for a prospect to make a decisions, then you might program 5 messages over a 20 day span. Each message should be designed to move your prospect down the sales cycle. You must educate and convince him that your product is the solution to his problem.

Autoresponder software can be a huge benefit to any business. Often times we tend to work to the prospects who respond to us. This can cause a large amount of leads to be “left for dead” when they reality is that they are perfectly good leads who just need a little more content from you to help them choose your company. Autoresponders generally increase sales conversion rates because a software program is systematically keeping track of the message delivery. Autoresponders make it so that you don’t have to manually manage all your prospects all the time.

Companies with good Autoresponder Software

Service Provider	Offer	Rating
	Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders)
	StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists)
	iContact 15 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders)
	Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists)

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.