Another great feature they offer is solid reporting. You can customize your email marketing to track with Google Analytics, but if you aren’t as sophisticated, at the very least you will have access to great looking reports that show who opened your emails and what links were clicked. This is in addition to a full array of stranded reports such as open rates, click thru rates, delivery and bounces for each and every email message sent.

If you are looking to grow your sales with little effort, their marketing automation offers a way to make sure every prospect walked through a series of email messages setup on a timer, so that your emails can be scheduled in advance. Their auto responder software allows you to craft a campaign and then let it run on autopilot. You’ll get ongoing stats and reporting too! This advanced email marketing is something you wont find with the other email marketing companies.

iContact should certainly be on your list of email marketing companies to try before making a commitment. Click here for a free trial.

Typically an auto responder script will be included with the service provide by an email marketing company.

Savvy marketers will analyze their email marketing campaigns and select the best performing email marketing pieces to be arranged into a sequence.

Auto responder sequences educate prospects and gradually convert them to customers. They do this by automatically delivering an email marketing peice every couple days for a pre-defined time period.

Lets say you have a car dealership and you know that typically an prospect will make a purchasing decision withing 20 days. You might create an auto responder series to deliver a sequence of email marketing messages designed to explain the benifits and features of your brand. If the average purchasing decision is made in 20 days you might want to send one email on the first day, the second on the 4th day, the third on the 9th day and the fourth on the 16th day.

By pre-programming and spreading your automated email marketing campaign over the average purchasing cycle you will stay in-front of your prospect with out seeming annoying or being considered a spammer.

Auto Responder Scripts

The following email service providers offer good auto responder scripts along with their email marketing services.

Service Provider	Offer	Rating
	Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders)	4.9 out of 5 stars
	StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists)	4.2 out of 5 stars
	iContact 15 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders)	3.7 out of 5 stars
	Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists)	3.2 out of 5 stars

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

Using auto responders is a good way to systematically sell and convert prospects to customers. If you are smart enough to figure out what it is that makes people do business with you, automatic email marketing can have a huge impact on your business.

But before you go out and buy autoresponder software, there is something you should know. The best autoresponder software comes free with good email service providers. The same companies that you use to send out email blasts, email newsletters and email marketing campaings often include autoresponder software at no additional charge.

Autoresponder software enables you to program a predefined sequence of emails and send them over a predefined period of time. In direct mail (postcards and sales letters) this is called a drip campaign. The idea here is that you drip out marketing and advertising over a period of time usually equal to your sales cycle.

If it normally takes 20 days for a prospect to make a decisions, then you might program 5 messages over a 20 day span. Each message should be designed to move your prospect down the sales cycle. You must educate and convince him that your product is the solution to his problem.

Autoresponder software can be a huge benefit to any business. Often times we tend to work to the prospects who respond to us. This can cause a large amount of leads to be “left for dead” when they reality is that they are perfectly good leads who just need a little more content from you to help them choose your company. Autoresponders generally increase sales conversion rates because a software program is systematically keeping track of the message delivery. Autoresponders make it so that you don’t have to manually manage all your prospects all the time.

Companies with good Autoresponder Software

Service Provider	Offer	Rating
	Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders)	4.9 out of 5 stars
	StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists)	4.2 out of 5 stars
	iContact 15 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders)	3.7 out of 5 stars
	Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists)	3.2 out of 5 stars

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

Email blasts are a great way to communicate with hundreds or thousands (even hundreds of thousands) of people all at once.

When choosing an email blast service for your church you are probably going to want to sign up for a lot of free trials to see which service is the easiest to use and offers the best or most diverse set of templates.

Email Blast Free Trials

Service Provider	Offer	Rating
	Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders)	4.9 out of 5 stars
	StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists)	4.2 out of 5 stars
	iContact 15 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders)	3.7 out of 5 stars
	Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists)	3.2 out of 5 stars

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.
Some companies are certainly easier to use than others so signup with a couple and try each. Most email blast companies will allow you to signup with out a credit card and send a couple hundred messages.

Pricing varies by email service. Some charge based on the number of people on your list and some charge based on the number of emails you send per month. Frequent senders usually get a better deal when purchasing service based on the size of the recipient list.

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Most email blaster reviews are written by experts in email marketing or current users of the software. They generally have spent much time learning about email marketing and they know what works and what doesn’t work so well. It is important to know all the pros and cons of an email blaster program before you purchase one. It isn’t practical to pay for a big program that does a lot of extra things if you don’t intend to use it. A review can help you determine the features offered and how well they work.

When checking email blaster reviews it is always good to go to a neutral source. Looking at reviews on the manufacturer’s website is not always ideal. Most of the time, they will only select favorable reviews to include on their website. A neutral website will show both the good and bad reviews. This is beneficial because it will show you the full picture of the software and whether it will work for you or not. If a feature doesn’t have a good review, but it isn’t something you will use, then it may still be worth considering.

Email Blast Free Trials

Service Provider	Offer	Rating
	Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders)	4.9 out of 5 stars
	StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists)	4.2 out of 5 stars
	iContact 15 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders)	3.7 out of 5 stars
	Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists)	3.2 out of 5 stars

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

While going through the email blaster reviews, be sure to check pricing and customer service options as well. There are many software packages that will offer a trial, so you can actually test the product before you purchase it. The features may be limited, but they will generally allow you enough to get a good feel for what it offers. Customer service can also be an extremely important feature. If you aren’t very technical oriented, then you will need customer service to help you as you set up your parameters and mailing lists. Be certain that you get a company with good customer service, where they will assist you while you learn their product. Email blasters can be a very good investment for a company who is using email marketing to promote their goods and services, just be smart and pay attention to the reviews others have made on the products before you decide which is best for your business needs.

How Do I Email Blast My Customers?

You will need to start by finding a dedicated service provider. When you are reviewing, companies, you should check out a few things. Find a provider who has all the tools and features that you are looking for and can use, including specific message send times. These providers, often referred to as auto-responders, will allow you to get your customers’ attention when they offer it, not when you’re ready. Instead of checking emails and making time to send out email blasts when the time is right, you can set it all up to be done for you so that you don’t miss a beat. When you stay on top of communication, people will feel much more appreciated.

Once you choose a service provider, you simply start setting up your campaign. For example, if you’re trying to sell a product or service, you will want to compose various emails to offer soft and hard sell situations so that you can get in touch with people and get them to come to your website. Trying to figure out what you want to accomplish with your campaign will help you to determine the types of emails you should send and what they should say.

What Tone Do I Use to Email Blast My Customers?

Talk directly to the customer. Pretend like you are composing a message for one person, not thousands. Be professional, yet friendly and understanding. Make them feel like they mean the world to you (because they ultimately do) and you will get your desired response from email blasting campaigns. Using your own email looks slightly unprofessional and is very time consuming, so make sure that you take it up a notch by using service providers and making the most of each email that you compose so that it gets through to your customers and draws them into your site.

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